Meet Cheryl
FOUNDER OF CHERYL LYNN CO
Cheryl is the visionary behind Called & Launched and the founder of Cheryl Lynn Co.—aka the strategy queen, funnel whisperer, and cheerleader you didn’t know your business needed. She’s a wife, mom of three, and marketing powerhouse with a serious love for lattes…and for helping business owners craft intentional marketing —so you can show up, stand out & serve well.
She started running Meta ads but discovered her true passion wasn’t only the strategy—it was serving people. What truly lights her up (besides a freshly brewed iced latte)? Helping business owners launch what God’s called them to do—with confidence and clarity.
With a gift for turning chaos into conversions (though let’s be real—life with three kids and three dogs means chaos still makes regular appearances), Cheryl blends creative thinking, digital know-how, and a whole lot of heart to help businesses grow on purpose. Whether she’s mapping a funnel, designing an ad campaign, creating impressive email flows, or coaching clients, she brings a rare combo of strategy, encouragement, and get-it-done energy that makes things happen.
Bottom line? Cheryl gets it. She’s been in the trenches. She knows what it’s like to wear all the hats—and she’s here to help you wear fewer. Her mission is simple: to help you show up beautifully, connect meaningfully, and launch boldly into the work God’s called you to do.
Two pastor's wives, one mission: Beautiful brands. Purposeful strategy. Called & Launched.
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Two pastor's wives, one mission: Beautiful brands. Purposeful strategy. Called & Launched. ●
Meet Allison
CREATIVE DIRECTOR
Allison is the creative heart and secret sauce behind Called & Launched—turning big dreams and bold missions into brands that wow. With a background in communications, graphic design, and marketing, she’s spent years helping ministries, small businesses, and purpose-driven organizations craft visual identities that are not only strategic but stunning.
A youth pastor’s wife, proud boy mama, and lifelong artist, Allison doesn’t just design—she ministers through her creativity. She sees beauty as a reflection of the Creator and pours that belief into everything she touches. From logos to brand books to ad creatives that stop the scroll, she designs with intention, compassion, and a crazy-good eye for detail.
Her creative journey started early (hello, junior high art awards!) and has grown into a powerhouse skillset that blends heart, strategy, and style. Whether you’re building your brand from scratch or needing a visual refresh, Allison’s here to bring your vision to life—with clarity, consistency, and design that feels like you—only better.
What’s Included
Every detail is tailored to maximize your results.
Let's elevate your advertising strategy and unleash your business's full potential today!
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Strategic Vision Consultation
A thorough walkthrough of your business goals where you’ll introduce me to your brand/vision
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Expertly Crafted Ads
From creatives and copy, to audiences and ads, every detail is designed for maximum impact
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Ongoing Monitoring of Ads
Constant adaptation and innovation are key to delivering the best results possible
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Monthly Consultations
As we meet monthly to review your ads you’ll gain clarity and confidence in your brand/business/growth
How it works
Clients receive personalized ads management from day one.
When you decide to partner with me, we’ll get straight to work.
First, I’ll send you an email to explain my simple process and a link to begin
the onboarding process. Next, we’ll discuss your brand goals, identify your
ideal customers you want to engage and craft a vision for your business. Based on our
strategic vision session, I’ll create a strategic ad campaign to meet your unique needs.
Finally, we’ll make the ad campaign a reality!